ITCH+

ITCH+ I is the innovation arm of ITCH Media, led by Nadir Simon, producer and trained and certified with MIT CSAIL in AI Implementations and business strategy. 

01

We exist for clients who want to leverage AI’s creative potential in music and audio without exposing themselves to the legal and technical risks of raw, unregulated generation.

02

Our approach treats AI as an automation layer within our creative process — a powerful tool only when guided by expert producers, musicians, and engineers.

03

By combining decades of production experience with advanced AI workflows, we help clients move faster, explore more, and stay fully compliant in a rapidly shifting landscape.